Platform Model

The platform will be built with two primary layers, a merchant admin side, and an affiliate admin side. An extra layer (third layer) that will also be included to allow affiliates and brands to bid on and buy advertising directly on third-party websites via real-time bidding (RTB) and ad exchange will be released as part of the stretch goal (if achieved). Use of the platform will always be free, with the only charge being 5% of the commissions for earnings.

Merchant layer primary functions:

  • Creation of commission structures based on set triggers & sale amounts. These could be a straight-up revenue share percentage, a cost per acquisition/registration/lead model, or a hybrid of the above
  • Uploading of media (banners/text links/video ads etc.)
  • Reporting platform on affiliate/creative/site level
  • Administration of affiliate program, vetting & signing up of new affiliates, etc.
  • Administration of wallets and purchasing of tokens
  • Administration of a listing in a brand directory aimed at connecting brands with affiliates

Affiliate admin primary functions:

  • Assessing, comparing & signing up for individual affiliate programmes
  • Affiliates will be able to link & access the various programs they are signed up to form a single master account, eliminating a large pain point (similar to the Google AdWords MCC account structure)
  • Accessing creatives & generating tracking links
  • Administering wallets and exchanging sub-tokens for tokens
  • Reporting on creative/site/brand/revenue levels
  • Administration of a listing in an affiliate directory aimed at connecting brands with affiliates

Token Mechanism

  • Affiliatemarketrank will be powered by Zloadr Token (ZDR) which will be sold at launch. A fixed number of ZDRs will be issued thereby limiting supply. Fees will be charged to users of the platform as a percentage of commissions paid. However, should a brand be using the platform to track their own in-house marketing activities, and thereby setting a commission rate of 0%, use of the platform will be free. This is because while they will be doing this, more people will interact with our platform hence encouraging adoption of the platform and assisting in establishing a competitive edge. Since advertising inventory and other costs borne by publishers are set in fiat currencies, a commission sub-token will be created that will be pegged at €1. A stablecoin model is required to insulate affiliates buying advertising inventory with fiat currencies from the fluctuations of the cryptocurrency in which the commission is denominated. Brands will need to use ZDR to generate the stablecoin.


  • A merchant buys €100,000 worth of ZDR Tokens
  • The merchant locks these tokens in an AffiliateMarketRank escrow wallet for a fixed period and deploys a smart contract offering a reward in ZDRs for each conversion as specified in the smart contract that affiliates can subscribe to. The smart contract will self-terminate should the fund run below the cost of a single conversion. This protects the merchant from overspending and, conversely, protects the affiliates from promoting a campaign that has exhausted its budget
  • On each completion of the smart contract's conditions (sale/conversion etc.), an amount of ZDR equivalent to the commission amount will be instantly paid out from the escrow account to the affiliate's wallet within the AffiliateMarketRank platform.
  • The merchant’s original ZDR tokens are now held by the company and re-issued to the market where they are bought at market prices by other brands. This will allow the company to act as a market maker and protect the token's price from wild fluctuations in price

Real World Applications

Merchant Scenarios:

Example 1: If you’re a mobile game publisher, you could create a commission structure where you offer €5 per new user account that is accessed 2 times within 5 days of registering and in which at least 5 turns are played. This set of criteria minimises the risk of fraudulent account creation, and also ensures that the publisher is only paying for engaged users.
Example 2: In another example, a Gnosis-based sports book offers affiliates a €30 commission on any new player deposit that is wagered at least 4 times along with a 40% commission on net profits generated by that player.
Example 3: A company planning its ICO would offer partners and publishing houses a bounty paid in its own currency for successfully referring contributors to it. Affiliates would then have the option to hold onto the issued coin or to exchange it for ETH or BTC and withdraw into their own wallets.
Example 4: WeTrust see that the borrowers begin to outweigh the savers, so they need more people investing and saving their money within WeTrust to keep up with the demand. They decide that they want to get started with affiliate marketing, so they turn to the AffiliateMarketRank platform and offer a specific amount of stablecoin for each new user account that deposits a certain number of tokens for saving in TRUST funds. Token conversion rates will be done via API.
User Scenario:
Example 1: Phillips reads on that investing in WeTrust is a great way to save money, the author of the article includes an AffiliateMarketRank affiliate link to WeTrust
Example 2: Once Phillips clicks the link AffiliateMarketRank updates the WeTrust affiliate blockchain that a new lead was generated by that particular affiliate and drops her at the WeTrust registration page
Example 3: Once Jen completes her registration the WeTrust affiliate blockchain is updated, instantly triggering the smart contract between WeTrust and the affiliate transferring 5COMs to the affiliate's wallet
Example 4: The affiliate can immediately see that one of their readers just signed up for WeTrust via their admin in AffiliateMarketRank, which originated from their article on Steemit, and decides to double down on this channel. WeTrust can instantly see that the affiliate has delivered another valued user in a short period and considers offering them a bespoke offer to entice them to give their brand more attention
Thanks to AffiliateMarketRank 's platform, it will be easy to design very complex conditions which leads will need to satisfy, thereby eliminating affiliate fraud, which is an endemic problem in today’s affiliate marketing.